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Walking Tree

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Intentional Observation: A Blueprint for Impact

Walking Tree Wisdom Weekly Hello Reader, This week, I had the privilege of attending the kick-off of the ACCEL program, where seven start-ups showcased their innovations. From CO2-sequestering concrete to vertical-axis wind turbines and biodegradable clothing embellishments, the breadth of creativity was inspiring. Each founder shared their journey, highlighting a common thread: the power of observation. Exploring the Possibilities A simple yet profound question was central to their...

Walking Tree Wisdom Weekly Hello Reader, Got Funding? Congratulations! Your solution has gained traction in the market, but until now, you had limited resources and capital to support your growth initiatives. Now, you secured funding! Excitement is followed by feeling overwhelmed by the number of projects that need to be accomplished and the ROI you need to achieve. Hiring new employees can add to the chaos with so much to manage. You know you are not ready to scale. Take a deep breath. While...

Walking Tree Wisdom Weekly Hello Reader, Finding a sports camp that would help my kids improve as athletes had been a challenge. But this week, the breakthrough finally arrived. Nestled within a 40-minute drive from home, I found the training discipline and methodology that would help Sofi, my oldest daughter, improve as a volleyball player. What set this camp apart was its approach. It wasn’t about diving straight into gameplay; it was about honing each player’s skills and strengthening...

Walking Tree Wisdom Weekly Hello Reader, This week, I was delighted to participate in a panel discussion alongside fellow women in the tech world, graciously hosted by the Alaska Airlines Women in Technology group. Our focal point? Self-love. Yes, you heard that right. Amidst the whirlwind of our professional lives, we delved into the art of balancing self-care with the demands of our work. Picture this: juggling priorities and aligning values at home and work. It’s a delicate dance. We...

Walking Tree Wisdom Weekly Hello Reader, Last week, I had the privilege of teaching a class for the Spanish cohort of EforAll. The focus of the class was on selecting customer segments to concentrate on, understanding your customers, making assumptions, and testing them to ensure you understand what your customers value. While this information seems most relevant when designing your product or service, it is also crucial when designing your business operations. It is your north star for...